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Daniel & Co. Fine Watches Rolex Watches

Our Commitment to Swiss Excellence

At Daniel & Co., you’ll find one of the largest selections of Swiss Watches in the United States. Our commitment to Rolex Watches is unrivaled with our depth of inventory. Please stop by and of our four locations to search for the perfect Rolex that fit any occasion and any budget.

Not all Swiss watches are created equal. When you think of the best-of-the-best, Rolex Watches will always come to mind. But, if you ask 10 owners of Rolex watches why they are the best, you will get 10 different answers. Pamper yourself and others with a meaningful gift that surpasses time, but captures a moment.Owning a Rolex is a matter of prestige and timeless symbol of success.

When you close your eyes and think about Rolex, what does that mean to you? For each person the answer will be different and important. The value of a Rolex is ultimately what drives someone to purchase and embrace owning a timepiece designed and created by the most recognizable of the major Swiss watchmaking Maisons. But,there that value is different to each buyer.

Here are some of the most popular reasons owners of luxury Rolex timepieces share with us:
Rolex Watches Make a Statement
Owning a Rolex Timepiece is an Investment
Rolex Watches are Beautiful
Rolex Watches are Dependable
The Variety Within the Rolex Watch Collections

Rolex Watches Make a Statement

Watch to make a statement, show up for lunch with a new Rolex. Regardless of how it is noticed, your Rolex will be the talk of lunch. At the top of that list, you will find a Rolex watch is highly recognizable and beloved because of the quality and craft of the brand. Owners of these incredible watches share with us that they appreciate that others can identify their taste for quality and appreciation of fine swiss watches.

While a Rolex watch is a collector’s item, the standout statement of this timepiece as a gift, without a single word, speaks volumes. A gift of a watch is a special way of commemorating moments that the gift giver wants the Rolex wearer to relish each time the wearer checks the time.

A Rolex is the perfect gift for a mother on Mother’s Day, a perfect piece of bridal jewelry from the parents of the groom, and a birthday gift that will never be forgotten. Daniel &Co. has engraving services to take your gift of a Rolex to the next level! Can you think of a better promotion gift?

Owning a Rolex Timepiece is an Investment

There are lots of Houston Jewelry Stores, but not many will allow you to assess your investment options when investing in a Rolex. Visit Daniel & Co. to learn more about how Rolex watches are not only beautiful and stylish, but owning a Rolex is an investment. Owners report, first and foremost, they feel they are investing in themselves – by reinforcing their value by investing in timepieces that will stand the test of time. Year over year, the Rolex Brand creates luxury watches that maintain their worth.

Otherwise, the investment in a Rolex is also returned in years of having that quality timepiece and the ability to resell the watch if they desire. The Rolex brand is widely known for lasting years and years and having a substantial resale value. Many Rolex watches offer value both in terms of their quality as a product, and their resell or investment value.

Rolex Watches are Beautiful

With so many variables and so much customization available, there is a Rolex watch for every buyer. No matter your taste, and no matter what you consider a beautiful Swiss watch; Whether you want a women’s watch or a men’s watch, you will surely find the beautiful Swiss watch of your dreams. Rolex watches can be very simple and elegant, with different face colors and bezel types. They can also be encrusted with jewels or mother of pearl. Each watch has an undeniable style and will compliment any personality and lifestyle. Regardless of your style, a visit to Daniel & Co. will be the first step in finding the Rolex just for you.

Daniel & Co. is known for providing the best jewelry & watches in the Houston area, but Rolex is head and shoulders above. We have lots of beautiful jewelry and Swiss watches, but there is nothing quite like a Rolex.

Rolex Watches are Dependable

Rolex watches are among the highest quality Swiss watches in the world. Rolex l has stood for quality since its inception in 1914the reliable smooth sweep of their hands and ability to endure harsh weather and circumstances with stellar performance. The Rolex brand comes with a legacy of quality and care with rigorous quality assurance measures balanced with delicate manufacturing. Rolex is recognized for lasting and consistent technological and mechanical advancements that have been respected and praised throughout the luxury watch community. Most notably, Rolex watches have stand-alone automatic winding mechanisms. Rolex pushes the limits of magnetic resistance with the Milgauss collection. And the Sea-Dweller, which was developed for the US Navy, is still highly celebrated within tue diving community.

Recent advancements have included the development of the patented ceramic ‘Cerachrom’ bezel material, which provides an incredible appearance in addition to superior UV resistance and an almost completely scratch-proof surface. Rolex really masters form and function, with a dependable and beautiful Swiss watch.

A Few Interesting Facts About Rolex Watches

While there are things about Rolex everyone knows—chief among them being the most influential luxury watch brand of our time—there are still some facts about Rolex Watches that may surprise you.

What’s in A Name? Rolex

Unlike other luxury watch brands named after their founders, the name “Rolex” was chosen for its universal pronunciation, simplicity, and elegance on a watch dial. While never officially confirmed, many believe it was also chosen because it sounds like the winding of a watch.

Handiwork – Rolex Watches Are Each Handmade

Rolex watches are not mass-produced on an assembly line. Each timepiece is built and assembled by hand, with meticulous attention to detail. Even the smallest mechanical elements are crafted in-house, and every watch undergoes independent testing for quality assurance.

Annual Metrics

Though it takes nearly a year to build a single Rolex watch, the company still manages to produce between 800,000 and 1 million watches annually—an extraordinary feat for handmade craftsmanship at this level.

Swiss Watches – A Wartime Decision

Originally based in London, Rolex moved to Geneva, Switzerland, in 1919 due to heavy wartime taxes on luxury goods. This pivotal decision firmly established Rolex as a Swiss watchmaker, linking it forever with Swiss precision and excellence.

Rolex Retails in More Than 100 Countries

Rolex is a truly global brand, available in over 100 countries. In Houston, Daniel & Co. remains the premier destination for purchasing these iconic timepieces. Visit us to explore our curated selection of Rolex watches and fine jewelry.